MEET OUR FOUNDER

MAYOWA AJISAFE

MAYOWA’S STORY

As his first foray into the world of entrepreneurship after quitting his only full time paid job in June 2012, he fell in love with the idea of being able to write and publish his own book independently and that got him to write his first book in three weeks after listening to Joanna Penn‘s The Creative Penn Podcast.

The quest to learn how to market his first three books was the driving force behind him learning all he could lay his hands on then and documenting everything he is learning, he started The Savvy Indie in 2013 and then later rebranded that to Authors Crib in 2014.

Authors Crib grew into a resource hub for aspiring and already published authors to help them write, publish and market their books.

HIS FIRST BEST SELLING BOOK 

In 2015, he wrote and published his fifth book – Life Hacking with Forewords by Timo Kiander, Founder of ProductiveSuperDad.com and Author of Online Business Productivity, and Peter G. James Sinclair, Founder of MotivationalMemo.com.

The book in a week of launch became an Amazon bestseller in many paid categories – that’s a time when being an Amazon bestseller means something.

In launching the book, he interviewed top shots like Neil Patel, founder of KSSMetrics, Derek Sivers, founder and format CEO of CDBaby.com, John Lee Dumas of EntrepreneurOnFire.com, Chris Gulliebeau of The Art Of Non-Conformity Fame, John Corcoran, former writer of President Bill Clinton, Chris Brogan, Srinivas Rao, host and founder of the popular podcast, The Unmistakable Creative, Natalie Sisson, founder of The Suitcase Entrepreneur and host of other A-list online celebrities.

FROM AN AUTHOR TO A BOOK COACH

After the successful launch of Life Hacking, he started working with aspiring authors on writing, publishing and launching their books.

In 2015, he started The Authors Crib Podcast as a resources hub for aspiring and published authors to learn how to not just become an author but build a thriving business off their books.

He interviewed self-published experts like Nina Amir, Derek Murphy, Penny Sansevieri, and Amy Harrop.

FROM A TRADITIONAL BOOK COACH TO A BUSINESS BOOK COACH

In 2017, after republishing his book Facebook Marketing For Authors: How to Sell More Books With Facebook Ads with new content and a new cover and relaunching it, he saw the power of writing a book around expertise instead of the general kind of non-fiction books he has written before.

In four months of relaunching the book, the book helped him land 6 clients which translates to a total of $9500 in revenue.

This experience was what opened his eyes to the power of a published book for an entrepreneur who has a service or product business that needs leads and clients.

From then till now, he has helped many busy entrepreneurs write and published their books using The 30 Day Book Method – a simple six steps method he has fine-tuned over the years to help busy entrepreneurs and business executives to write and publish a book in a fraction of time it takes to write and publish a traditionally written and published book.

Today, he has branched into other niches like dating and blogging niches and became an instant expert and authority using nothing other than the power of a published business book.

This and many other amazing opportunities opened for him since he got to know about the power of the published book as an entrepreneur and with this, he knew that you don’t have to be an A-list celebrity like Kevin Hart or an even a best selling author like Tim Ferris or Gary Vaynerchuck to become an authority and go-to person in your niche, dominate it and also build a successful business.

With a published book, any entrepreneur can gain instant credibility and become an authority in any niche with a published book and that was the idea behind the creation of The Book Cot – to help busy entrepreneurs and business executives to write and published a book with the aim of becoming an authority and getting instant credibility in their field or niche without writing anything.